Tuesday, December 7, 2010

FASHION: American Apparel vs. A Designer?

Written By Nicole

People who know me know that I work at American Apparel. So when the staff was asked to write about a designer we liked and how they related to AA's style, I knew exactly who to write about, so here's my take on it. Enjoy!

It's a known fact that the fashion industry is filled with plenty of talented and influential designers of all ages and types. And being a girl who loves clothes and the way it portrays a person, it's hard to pick just one designer out of the many I admire. (I've always loved the fun-girly look from Betsey Johnson and Diane Von Furtensburg) However, there's one designer that sticks out in my mind among the rest: Alexander McQueen.

Although McQueen sadly passed in February of this year, right before New York Fashion Week commenced, his legacy, designs, and inspiration lives on.

A lot of my friends ask, how can you like his clothes when they are so bizarre and unwearable? Well, I gues the clothes need the right type of person to wear them who appreciates the skill, time, effort, and creativitiy put into each and every fabric. I unfortunately don't own any Alexander McQueen because I don't have the money -- but when I have saved up enough to buy myself one of his pieces that I can incorporate with every outfit (perhaps his famous skull-scarf), I will wear it proudly. He was an innovative artist and designer who not only made gorgeous garments but also put on spectacular runway shows all over the globe and did creative merges with other companies to reach new audiences (ex: McQueen teamed up with Puma to create the ultimate fashionable sneaker and who could forget his Plato's Aquarius pieces in Lady Gaga's "Bad Romance" video?!)

So how does McQueen relate to American Apparel? Multiple reasons.

Whether it is a racey advertisement, a pair of bright purple disco pants, or a new item that hasn't been in stores yet, both American Apparel and Alexander McQueen provide positive shock-value. Both brands get people talking! Where else would you find Armadello shoes or bird-caged hats -- likewise to AA, a chiffon cat shirt or tie dye pantyhose? Yes they may be extreme but these pieces are what make fashion fun! In addition, I like how Dov Charney and McQueen both love what they do and put a lot of hard work into their clothes from the ground up.

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